The Focus Marketing Seminars UK Event will attract attendees from all over the UK, Europe, and further afield. Focus Marketing Seminars is the company set up by Sean Roach and Pat Lovell to provide leading edge training for business owners and internet marketers, and runs events all over the world.

Based on what I am seeing at the Focus Marketing Seminar in Washington, the Focus Marketing Seminars UK Event is going to be great.

How to Get The Most Out Of The Focus Marketing Seminars UK Event

Sean Roach commenced the Washington event this morning by announcing a huge range of give-aways for the people in the room. I now have a never-circulated Year of The Rat US dollar note which has a very propitious serial number starting with “8888″.

Note to Focus Marketing Seminars UK Event attendees - when Sean says “get off your duff”, get up and RUN to the front - it’s worth it!

Several people here in Washington have been given sheets of printed US currency, uncut, which they can either cut apart, or frame as a collectible. I’m sure they are worth much more as whole sheets of sixteen notes, but there are bound to be be some who are tempted to cut them apart anyway.

I have been given a new copy of “The Science Of Getting Rich”, and a cool T-shirt. And this is just Day 1!

Sean and Pat are really serious about giving back - they walk the talk. I’m sure the Focus Marketing Seminars UK Event will have equally spectacular give-aways. Maybe not US dollars at the UK event, but Sean’s a creative guy. I’m sure he’ll come up with something …

What You Will Hear At The Focus Marketing Seminars UK Event

Attendees at the Focus Marketing Seminars UK Event will not only get access to cutting-edge financial and investment information, effective internet marketing strategies, and business networking opportunities, they will also get access to Beta testing a new phenomenon called Got Access(TM). Sean Roach will be telling Focus Marketing Seminars UK Event attendees how they can take advantage of the new generationof business on the internet - something he calls Web 3.0.

Got Access (TM) is a platform on which people can create not just articles, but entire web sites, complete with security levels and paid access.

If you have been in business, you will know that finding prospects is the most difficult part of any business, and in the case of internet marketing in particular, the Holy Grail of online marketing is bringing targeted traffic to your web site. At the Focus Marketing Seminars UK Event, Sean Roach will show attendees how Got Access (TM) solves that age-old marketing problem in a whole new way. It’s truly revolutionary stuff.

Well, the lunch break is over, and the next give-away is happening right now! I’ll sign out for now and pay attention to get the next speaker. If you’re in that part of the world, remember to investigate the Focus Marketing Seminars UK Event in October.

One can easily see the opportunity of using video production with anything from sales and marketing to a training video when it is a one time one expense effort. Even when the marketing department or in house training staff requires a future accommodation on the video production it is accomplished more often than not with a easy edit to the preexisting video. Video editing can be done quickly as opposed to reprinting of graphics, or brochures, training manuals, product releases, branding, which require a new run. Of course there is the old problem of, “now what do we do with the cases of outdated brochures adventure!

And what about your trade shows. Have you thought of using video as the central focus point of you trade show display. Think of it. What you want to say, said the same way every time. A video is a great qualifier during the frenetic meanderings of customers wondering about what they are missing by being in one booth as opposed to another. Many a prospect is lost because the wrong prospect was approached by the sales staff while a possible “live one” slipped away. Watch the customers watch the video. Great for, any questions? Did you enjoy the video? You can review the same video on our web site. Would you like me to send you an email link to this and other videos about our product? And on and on.

Video Marketing
Think of it. . A single Video production can be used in several ways. The same video production with a one time expense can be used on a web site, sent out in DVD form to customers, used in email marketing campaigns and electronic press releases. More amazingly is the viral effect which makes for the simplicity one person passing the same material to another. A quick email to and the click of a mouse to a link and there in living color, sound and motion another viewer is created.

So what does it take to make the next academy award video? Not much.

Video Streaming
The process typically will involve your company and a video production team which will help your company go from script to screen leaving no loose ends. Your business needs no technical knowledge and you might be surprised at how quick you and your staff will catch on in taking the advice of what works and what does not work in the world of video production by such companies. You can comfort in not having to deal with a number of disparate entities in putting a project together if you go to a full service video production company.

The smaller to mediums size companies are now having their needs met for Streaming Video, Corporate Videos, Training Videos, video productions for electronic press releases and marketing campaigns, and video editing services provided by full service video production and editing services companies. They have found that by working with the one stop shopping video production companies that the process is simplified, and doable at a price they can afford.

Streaming Video
Where to begin is always the difficult question. Obviously begin at the beginning which is: What do you really want to say about your company, product or service. There are many fancy terms thrown about but in the end it is really just common sense. If we met for three minutes what would you say to me about your company or product? You would no tell me something about your company that makes you stand out from the others. The next thing you would do would be to tell me your product is great and then give me the reasons why. You might also mention your companies track record or history to show me that you are with a solid company. Do you think you might mention something along the lines of the quality of your service and why you will be reliable not for just the first order but all to follow? What you see here is an outline for a Video Company .

Sound simplistic? Well it’s not. But it is simple. It is the real deal. It is the job of a good video production company to make a general video production, Training Videos, or Streaming Video for your web site to put the sizzle on the words your spoke to me. That sizzle will be introduced into the video production in the form of graphics, direct video shoots, stock video, flash, script writing, music, voice overs, etc.

And how will you know if it is a good production when finished? Again, the answer is simple. If you like video production that means it is good because you are the viewing public. If others who are John Q public like it then the video is even better than good. The point here is that a video production or some video streaming material can have all the technical slick in the world that other video technicians can marvel at but unless you and the general public like what they see it is all for naught.

Video Company
So trust yourself and your colleagues. You know what you want to say and what you want to see and it is the job of the video production company to give you exactly that. In the end you are the final arbiter because you are john Q public when viewing a video, even your own. Simplistic no. Simple? Definitely.

Good luck!

Basically the Taste Tests of Coke vs. Pepsi are all inconclusive as in double-blind tests, people are equally split about which tastes better (even those who claim to like one better than the other are just as likely to choose their stated less-favored brand). But thanks to some fancy brain imagery scans, it seems Coke may come out ahead in one area: deep cognitive branding.

You got to see it to believe it - neurological brain scans reveal what the participants couldn’t, that Coke engaged more emotional memory centers of the brain than Pepsi does. What does this suggest about branding? Basically that Coke has been more successful in linking its brand with strong memories and emotions than Pepsi.

Somehow, Coke has succeed where Pepsi has failed: in cognitively encoding nostalgia in the human brain. This research suggests that branding is about developing deep emotional bonds with the public, and associating these emotional bonds with the enjoyment of the product itself.

So part of a customized marketing solution is comparing and contrasting the new line with competitors, much like Coke and Pepsi, which are, all things considered, identical products.

You trade show display should leave a lasting impression within seconds when a prospect comes. Not only do you want to leave a lasting impression but you also want your prospects and attendees to be able to instantly understand what it is that you are doing. Did you know that these displays should actually focus on three things? Do you know what these are? Here let me provide you with some information. Well the three things you want to focus on are: branding, a tagline and great graphics that are extremely eye catching and will also help to promote your product and services.

Another great thing about having a trade show booth is the fact that they are so portable, you can take them anywhere. These displays are extremely light and rugged which makes having to ship them a snap. Everything you need for your trade show display is available and waiting for you. Lighting, chairs, flooring, graphic designers, it’s all here to make sure that you. If displays aren’t really your style, don’t worry you are still in luck because there are different types of audio/video displays that are probably right up your alley.

You don’t even have to be in the trade show industry to use these products. If the trade industry is where you are and you are in need of a trade show display, then this is definitely something for you to look at. Now is your chance to begin to stand out from the rest, so what are you waiting for?

In graphic designers work, there are elements that are used, and most often combined, in order to create the graphics that you see. This is not the same as the principles of design, such as white space and balance, but parts of the whole, such as type, color and images.

graphic designers
Professional design companies and web graphic design are very adept at using the elements to create great graphics. Contrast is also a core element that is used to get attention or distinguish between other elements. Type is, of course, all around us but when dealing with graphic designs the goal is to not just randomly place text, but to use it effectively as another form of communication with consumers.

The choice of font, size, color, spacing and alignment all come into play. Also remember that a powerful image can make or break a design. Illustrations, artwork and photographs are used to tell stories, grab your attention and support ideas, so of course the selection is important. As a graphic designer you should be skilled at creating unique, distinctive designs.

From today’s modern designs logos back to the days of using a pictograph, shapes have always been at the heart of graphic design. Building the elements on a page, creating layouts and patterns are all done by creating and then changing the shapes within the software. This is important, as making good choices in the selection of shapes is key to how the product is perceived.

Soft, curved and rounded shapes are of course seen differently than sharp angled shapes, so using shapes properly is an important part of the design.

professional design
Lines are also a very important part of art graphic design, as they are used to direct your eyes to a particular area. A very basic explanation is that straight lines, which are found in print design layouts, normally are used to separate content, such as in newspapers and magazines.

However, it is not necessary to stick with straight lines, as you can get creative by using curved, dotted or even zigzag lines as the main element on a page, and as a basis for everything from graphics to illustrations. Texture is another one of the elements used with everything from products designs to brochure design graphics.

It can refer to the actual surface of a design or just to the visual appearance of a design. The visual appearance of texture is implied through the style of the design by using rich, layered graphics.

brochure design
Color is perhaps the most interesting and fascinating element of graphic design because it can be used with any one of the other elements, causing a drastic change to the graphic image to fit any design.

Graphic design services use color to make an illustration or image stand out; in web graphic design it can be used to indicate interactive links as well as to evoke emotion.

The airplane banner has the advantage of being quick to produce. Since they are, at most, one sentence, the time needed to make the idea fly is greatly reduced. Typos are rare and no coupons much be managed.

The concise message of an ad shown through banner towing is designed to give only enough information to interest the customer. Further facts are available to those truly interested. Thus, the company is not paying for wasted printed materials.

Banner ads have one drawback, namely, their success pivots on a few words. These words must convey the message desired in a way that will be remembered by the audience once they are home. It is more difficult to convey the message in a few words than to ramble on in a longer ad. Radio and TV ads try to name their product 5 to 7 times in a minute or less. Banner ads don’t have this luxury. It may be said several times as the plane flies back and forth, but it is the same message each time.

Traditional advertising often barrages the customer with an overload of information in an effort to attract customers to buy. This may include addresses, phone numbers, email addresses, even contact person information. Once the ad is produced, it must compete with others for the attention of the reader or listener. Though often expensive, such ads do not carry a guarantee that others will be affected by it.

Banner ads streaming behind airplanes have an inherent demanding presence. Who can ignore the sound of the plane and the novel streamer in the sky? As the customer reads it, a need comes to mind. The repetition of multiple passes reinforces this answer to the need. Once home, the need brings to mind the ad and further inquiry is made. If this additional information is vital to the customers, many have coupled banner ads with printed ads to multiply the effectiveness of both.

If cost effectiveness is important to a company, consider the proven effectiveness of airplane banner ads. Think of the customers rehashing your message over and over in their minds long after the banner is gone.

But not all aerial advertising companies are the same. Some simply take your order and contract it out to a local provider. You would do well to stick with a company that has planes throughout the country so they are personally interested in the outcome of the service. Click the links above to learn how AirSign has been leading the industry by providing this level of service since 1996.

Face it, if you want your franchising concept to sell, you are required to talk to people and let them know that you are in this thriving business. The success of your first store/service may prompt people to inquire about the prospect of opening a second location. In that case, your goodwill and service act as an advertisement for your business. But it will serve only a certain perimeter. In order to make people who have never been to your shop/office interested in your offerings, you have to advertise in a proper and effective way. Otherwise, your dream of owning a franchising business will remain just a dream. You may think that you have written all information regarding your business in your UFOC; so why repeat the same information in an advertising program? But that’s a wrong idea; people will come to ask for the UFOC only after they have heard of your business.

That is exactly what advertisement does for your business. It will make people come to your office. Next, it is up to you to turn them your franchisees. But advertising your franchising business shouldn’t stop after that! In fact, you have to increase your advertising funds. Before you start to panic, be assured that it will be a cooperative fund where your franchisees will also contribute. This phase of advertisement must be big, because it will establish you from a regional concept to a state-level or national-level Company! Moreover, you will become from a “mom-and-pop” business to an emerging leader of the market. The success of your franchisees will depend much on how effectively you are advertising your franchise. Ultimately that will bring you the success you desire. That is why advertising your franchise is so necessary in today’s world!

1. What is your vision for the final product?
Mood: upbeat, marketing, fast paced OR solemn, serious, slower paced
Type: educational, training, informational, entertainment, marketing
Intended Purpose: internal employees, new hires, potential clients, existing clients, new clients, mass public
Distribution: DVD, web, broadcast (closed circuit or public)

2. Who will be speaking on camera, who will be representing your company?
*things to think about: just because a person is great and dynamic in front of a large audience does not mean they will be great in front of an individual camera. Try and choose someone who is good at speaking one-on-one.

3. What does the outline of your video look like?
*spend some time putting together a brief outline or even a list of major talking points and how much time you foresee spending on each point.

4. What do you like or not like? What things do you want to incorporate and what things do you want to avoid?
*look around online at other videos out there. Even if they do not pertain to your industry, find things that you like and dislike.

5. What will your entertainment be?
*No matter the subject or content, any video longer than 30 seconds must have some type of entertainment value, even if it is very slight? What will be your entertainment value to keep your audience’s attention?
(comic relief from the speaker, witty banter between 2 speakers or over the top comedy…)

What does the Video Streaming company need from you?
outline or narration for your video. A writing staff the production company you choose should help you tweak this and make it broadcast ready at which point you will get a final review of all scripts to omit or add additional info at your discretion.
likes and dislikes found in other video content out there on the web.
Time Frame. One you have determined an outline for your video(s), try and determine how much time it would take (in your opinion) to capture each one of these on video.

Video Shoots
On-camera and voice over talent is provided. Graphics and animation. An 8 to 10 hour 1-day photo-shoot at the location of the companies choosing. Often 4 hour shoot will suffice. Typically Access to stock videos for fill shots is also available for filler. A producer and a script writer is assigned to the project where script writers produce a draft of the script, and sent for discussion and revision. When that’s approved the Shoot is scheduled upon script approval (It doesn’t have to take place right away, just scheduled.)
The Script writer produces a “Shot Sheet” for every scene in video. After the one-day shoot, the raw footage goes into editing, and apply the script to visuals, add music, voiceover and graphics. More likely than not a link is sent for a time-coded video on an FTP sight for your review and edit changes. Your editing changes are made. After the company approves the changes, the final video is delivered in the medium desired by the your company (DVD, CD, VHS). The better video companies will sign over ownership of all the B-roll video footage to their clients. Including the Master Copy and B-Roll.

Video Advertising
While preparation is required it is not always a difficult process. A Good Video Streaming company can help you along and make your entrance into the video marketing arena a grand entrance.

Good luck!!