Advertising & Selling Blog

I have just found out that the Focus Marketing Seminars UK Event has been launched! I am listening to Sean Roach and Pat Lovell at the Focus Marketing Seminar in Washington, DC today. They have just announced that the Focus Marketing Seminars UK Event is open for bookings.
The Focus Marketing Seminars UK Event will attract […]

Training Videos
The game has changed. Video production for streaming videos on web sites, Video Streaming , Video Streaming , Video Streaming and videos for branding and information are just among some of the reasons why video production has flooded onto the market place. Hello sheriff Video.
One can easily see the opportunity of using […]

Streaming Videos
The simple truth is that Streaming Video, Corporate Video Productions, and Training Videos now offer the smaller to medium size companies an opportunity to challenge larger businesses that in the past have simply outgunned them. This new medium in terms of application has become an excellent equalizer especially if a large competitor is asleep […]

Every marketer knows the saga behind the Coke and Pepsi branding war. When trying to build branding, it is helpful to learn from the big companies such as Coke and Pepsi. These two seemingly identical products have made branding into a science, each building a loyal following that adamantly refuses to drink […]

Next time that you go to a trade show this is what I want you to do. Take a look around at all of the different types and styles of the displays. Look around at all the different types of banner stands, pop-up displays, podiums, tables, truss systems, modular displays, panel displays, etc. What’s great […]

Art that combines words, images and ideas to convey information to an audience or consumer is the most common definition of graphic design. Similar to other forms of design, “graphic design” often refers to both the designing process itself and the products that are created. Where do you find it? Websites, billboards, magazines, […]

Banner advertising takes a simple message and conveys it to a large attentive audience in a short period of time. An airplane streams the message over a crowd multiple times, thus engraving the few words into their memories.
The airplane banner has the advantage of being quick to produce. Since they are, at most, one sentence, […]

Business is as old as society. And advertising is an essential part of business. Even today, advertisement is integral to any business and franchising business is no exception. In fact, advertisement in a franchise business is quite different than that in the other fields. There are two types of advertisements a franchisor is supposed to […]

Video Training
Video Production be it for video streaming on your web site, training videos, corporate or sales videos, videos for trade show displays, even post production video changes in previously shot videos can go much smoother if some of the following areas of your presentation are addressed in advance.
1. What is your vision for the […]

Check out this fascinating article about the taste test wars of Coke and Pepsi. Science may have finally ended the stalemate that began over 30 years ago. Do you know the dubious history of these taste tests? Basically they are all inconclusive as in double-blind tests, people are equally split about which […]