The message is clear…without an attraction marketing site in today’s network marketing environment then you are pushing the proverbial you know what uphill as you try to build a list of prospects for your business.
Why MLMers still resist the need for an attraction marketing website remains a mystery. Perhaps it’s hard letting go of old interruption marketing techniques which cause more angst that good as well as rejection which literally forces the majority out of their business within a short space of time.
Rejection is not handled by most people despite the efforts of persistent uplines who teach their people that it just means you are one step closer to a sale. That may be true but by the time the sale is due the unfortunate downline member has usually had enough and has made a bee line for the exit door.
There is a major difference between attraction and interruption marketing and if you own your own website, then you can say goodbye to the latter forever.
Why You Should Not Interrupt Suspects
The term interruption marketing describes the process of approaching prospects in a hit and miss fashion to get them to look at one’s offer. It’s particularly rife in the network marketing business and is one of the major reasons the industry has received a bad rap over the years.
As an example, old school network marketing methods teach approaching friends, family and anyone who is fair game to take a look at a business opportunity or to look at products. This is all well and good but the problem with this technique is most people who are approached are not in the market for an offer.
This leads to continuous rejection and for over 90 per cent of MLMers who start a business, it causes them to leave or abandon their business. It’s not a very professional technique especially when there are avenues to avoid this kind of approach.
Power Of Attracting Prospects
In a nutshell, attraction marketing means the prospect seeks out the person making the offer which in turn leads to less rejection and a much happier network marketer.
Today, the internet is allowing MLMers the chance to create an attraction marketing site which they can then leverage from by providing educational and training resources to interested prospects and in turn, brand themselves as authority voices within their chosen niche.
An attraction marketing site can mean a static site, a blog or any number of Web 2 properties which work for people on a 24/7 basis. The key here is, instead of hoping someone will show interest in a business opportunity, because people go online looking for information, placed in front of the right crowd, the responding prospect will be much more receptive to listening to an offer.
In turn, this means less rejection and with the correct presell techniques to follow, more chance of signing someone up in your business.