What is a squeeze page? A squeeze page is usually a webpage devised exclusively for attaining a prospect’s email address. If you’re promoting online, it would be wise to introduce one.
Why is a squeeze page so important? Reflect on this:
1. Customers are increasingly delaying their purchase. It might be some weeks from their original click to their purchase. So you want to be capable of reminding them that you are still there when they come to a decision to purchase.
2. It is a commonly conventional rule that you requires approximately 7 contacts before someone would purchase anything from you.
3. Once you obtained their email address, you can email them lessons and develop trust over time.
4. You have heard it: the money is in the list. The money you can make from that first sale pales in comparison to the money you will be able to make from composing emails.
Now that you understand the significance of of building your list, why implement a squeeze page and not just employ a form on your sales page?
The reason is because squeeze pages have a greatly higher opt-in rate.
Now, since you make so much more off the back-end, a a qualified lead’s email address is maybe more valuable than that actual sale.
Also, customers who opted into your list has a elevated likelihood of buying - maybe not right away but maybe down the road as you foster trust with them.
So how do you hone your squeeze page? Here’re 5 steps to achieve that.
1. Look legitimate. You don’t want to appear like a deceitful website where your customers run the possibility of being spammed.
2. Plan your form so that it stands out from the other elements of the page. That’s the chief objective and so you should drive awareness to it.
3. Plan your squeeze page in such a way that the squeeze page is above the fold. That means people should be able to see it without scrolling down.
4. Trade something worthwhile in exchange for their email address.
5. Employing little disclaimers just underneath the submit button, tell your customers that you will not spam them.
For more information on how you can craft converting squeeze pages, you can visit my copywriting tips blog.
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