One of the best examples I’ve seen regarding the power of attraction marketing and pre-selling was with a new person in my organization who came in with no network marketing experience at all.
Her main problem with inter-network marketing was being able to write content. Write content you say? Sure, it’s one of the biggest assets you’ll have and if you have ever taken a look at the Site Build It! process then you’ll see the power of being able to produce valuable content for readers and potential prospects to devour.
Anyway, my student’s main concern was being able to write something which readers would find interesting. My advice, simply convey what you want out of life, how you’re going to get it and where to go and get it.
Well, truth beknown, she was a natural at being able to convey her thoughts, who she was, what her dreams in life were and more importantly, the plan she had put into motion to get it.
She wrote in a conversational style and was able to identify so strongly with her readers that she had the attraction marketing process humming. But more importantly, she was executing classic pre-sell. Why?
Because at no stage did she shove her network marketing opportunity at them and yell…”Look, sign here or else!”
The Site Build It Model
One of the reasons we like the Site Build It! model so much for network marketers is the training and guidance given on how to get both the attraction marketing and pre-selling aspects of the business working for you.
Ken Evoy has no peer in implementing the art of both attraction marketing and pre-selling and this is one of the reasons a Site Build It ! site will not only stand the test of time online, but will rank well as it grows.
By presenting your material in an informative and educational way means you are training your potential prospect from the outset.
The beauty of this is that by the time they’ve had their curiosity factor peaked and want to know what business you’re in. whatever sales pitch you had planned can be literally tossed out the window.
Evoy is adamant that many network marketers go about their prospecting in the wrong fashion and he’s spot on. Why? Because leading with your company and products means it’s not about your prospect but about you.
And your prospect really cares nothing about what you want but they do care about what they want and if you hard sell them from the start instead of educating them, then you are demonstrating no care for their wants and needs at all.
The Site Build It! process is classic pre-sell and attraction marketing woven together to touch the right buttons of your readers as many network marketers are discovering. It’s the perfect inter-network marketing model.