Banner advertising takes a simple message and conveys it to a large attentive audience in a short period of time. An airplane streams the message over a crowd multiple times, thus engraving the few words into their memories.
The airplane banner has the advantage of being quick to produce. Since they are, at most, one sentence, the time needed to make the idea fly is greatly reduced. Typos are rare and no coupons much be managed.
The concise message of an ad shown through banner towing is designed to give only enough information to interest the customer. Further facts are available to those truly interested. Thus, the company is not paying for wasted printed materials.
Banner ads have one drawback, namely, their success pivots on a few words. These words must convey the message desired in a way that will be remembered by the audience once they are home. It is more difficult to convey the message in a few words than to ramble on in a longer ad. Radio and TV ads try to name their product 5 to 7 times in a minute or less. Banner ads don’t have this luxury. It may be said several times as the plane flies back and forth, but it is the same message each time.
Traditional advertising often barrages the customer with an overload of information in an effort to attract customers to buy. This may include addresses, phone numbers, email addresses, even contact person information. Once the ad is produced, it must compete with others for the attention of the reader or listener. Though often expensive, such ads do not carry a guarantee that others will be affected by it.
Banner ads streaming behind airplanes have an inherent demanding presence. Who can ignore the sound of the plane and the novel streamer in the sky? As the customer reads it, a need comes to mind. The repetition of multiple passes reinforces this answer to the need. Once home, the need brings to mind the ad and further inquiry is made. If this additional information is vital to the customers, many have coupled banner ads with printed ads to multiply the effectiveness of both.
If cost effectiveness is important to a company, consider the proven effectiveness of airplane banner ads. Think of the customers rehashing your message over and over in their minds long after the banner is gone.
But not all aerial advertising companies are the same. Some simply take your order and contract it out to a local provider. You would do well to stick with a company that has planes throughout the country so they are personally interested in the outcome of the service. Click the links above to learn how AirSign has been leading the industry by providing this level of service since 1996.