Adding value has become fashionable in business particularly since the 1980s. Network marketing is no different.
When you have a prospect’s ear, the temptation to build up the image of your company and promote the products is big but this will jeopardize your chances of creating a relationship with your prospect.
Giving Value In Promoting Yourself
Want to know the best way to promote yourself as an expert? Give the prospect something of value in the form of a free report. It doesn’t need to be a 100 page report; anything from 1500 words or more is great.
I remember well the report I received in 2001 about wealth building which was so well written it made me want to know more about it immediately. It was not the the normal boring “blah blah blah” about how great the company or the products were.
Make The Information Valuable
My aim was to build lasting wealth and the tactics revealed in the report was information I could readily use. The interesting thing was, it didn’t mention once the use of multi level marketing or MLM companies or even products and rather than being harassed into looking at an opportunity, I was made aware of the importance of creating extra streams of income using various methods.
Creating Wealth Reports
Basically, the free report spoke about past and emerging trends within the biggest spending market ever; the baby boomers and how important it was to position one self within that market. Yes, the report was aimed at getting me interested and follow up for more information but certain aspects of it pushed the right buttons within me.
More importantly, it was a process which was duplicable and one I felt comfortable implementing. It’s amazing how effective using the value-added angle is.