So just how important is relationships in network marketing. In the 7 Lies Of Network Marketing, one of the big lies exposed was prospects being told that if they join they’ll have their business built for them.
That’s not quite how it turned out the majority of the time and was a bad business building model. Why? Simply because enticing somebody into a network marketing business on the premise they wouldn’t have to do any work is asking for trouble.
Trouble in the work ethic being instilled in that prospect from the get go and reeked of a “get rich quick” mentality. The lure of making money without having to work for it is an attractive proposition but lets get real, you’ve got more chance of striking the lottery or catching Big Foot on video.
The Automated Network marketing Model
The 7 Lies Of Network Marketing struck a few raw nerves but it echoed the sentiments of many within the industry fed up with their current lot.
Automating a network marketing business is virtually another “furphy” which gets pushed on network marketers and while it’s possible to automate it to some extent with the resources available online today, there is little doubt that unless somebody performs some sort of relationship marketing within their business, the foundation it’s built on is always at risk of collapsing around them.
In a nutshell, telling someone to join and their business will be built for them is the number one mistake. Why? Firstly, a prospect shouldn’t join a network marketing business because of the company. Most companies do a good job in providing excellent products but many suck in teaching business building techniques other than the basics.
The second important ingredient that’s missing is leveraging off the power of attraction marketing and implementing pre-sell into the recruitment process. If you’re a student of Renegade marketing, then you’ll understand the importance of attraction marketing. And attraction marketing is based on building steady relationships between you and your prospect.
Totally automated systems are simply doomed to fail in the main because of the lack of relationship building between upline and downline. Sure, it may work for awhile but unless a downline gets some human interaction eventually, they’ll leave. And that’s a waste of everyone’s time and resources.
The 7 Lies Of Network Marketing didn’t mince any words in exposing some of the inadequacies of the old model of business building. Bottom line is, it’s you a prospect will join in your network marketing business because they like you and like your training and most importantly, it’s you they trust and can turn to for advice.