If you want to reach out to greater number of customers, you have to employ several online advertising tricks. There are two types of ad trackers
. The first is tracking software and the second is tracking service.
The software will help you get all the stats via your browser any time with full details. With ad tracking software, it is possible to set up more than one tracker.
Using software means one time investment. You have to install it once and it goes on rendering you services for years.
It also requires your site to provide several system resources like disk space for program and tracking files and so on. Then in case of program up gradations, the software needs to be re-installed once again.
If you are not confident enough about handling the technical complexities of installation of software, your best option is to go for ad tracking services, where the whole operation is taken care of by a third party for a nominal fee.