The resistance by the MLM community to incorporate internet marketing into their business prospecting arsenal has been a little hard to understand.
Ann Sieg ruffled many feathers with her two reports about the 7 great lies of network marketing and the Renegade Network Marketer. Old school methods still being taught to new distributors today is paramount to lunacy.
One of the secrets to attracting prospects into your business is by using the art of pre-selling. Incorporating the wide reach of the internet, not only can you prospect those within a “stone’s throw” of where you live but also people from all over the world.
How To Warm Up A Prospect
Pre-selling is about warming up your prospect in such a way that by the time they are ready to hear your main sales pitch it doesn’t really matter what you say, they are ready to join your business.
The art of pre-selling has worked well for those who have tried it in the offline network marketing world. For example, a campaign may start with a free report about wealth building followed up by further tidbits of valuable information in which a prospect can absorb and use.
Your ultimate aim offline was to get them to that initial meeting and pre-selling worked very effectively. But what a difference being able to utilize the vast resources of the online world. Once a prospect opts into your mailing list you can then go to work training them. Some might argue why train them if they’re not in your business? Wrong attitude.
Training Your Prospect
From the moment they make contact with you the training begins. You feed them information they can utilize. Off line prospecting tactics are still useful but if you truly want to ramp up your efforts, then consider using the power of online marketing. Those network marketing meetings where you take your prospects to watch a presentation and hear a pitch from your upline may be a thing of the past.
Becoming a Renegade Network Marketer and dismissing most of the old, archaic methods of prospecting is something one needs to consider if they want to make inroads in the MLM business.