Are you making money with your mailing list? “The money is in the list” is one of the most overused terms in internet marketing. Yes, the money is definitely in the list but unless you’re building your list correctly, then it’s just a group of email addresses and names and far from an income producing resource.

Building a list the Portal Feeder 2.0 way has transformed many a struggling online marketers attempts to make their business pay. List building strategies are included in the Portal Feeder Boot Camp and like article marketing, it’s just one piece of the internet marketing puzzle.

Knowing what to avoid is a huge bonus taught under the Portal Feeder system. Instead of trial and error, doing it right from the start is as big a bonus as you’re likely to receive in internet marketing.

So what are some of the mistakes made by IM’ers when building a list of names? Well, one of the biggest mistakes made is gathering a list of names and addresses in a market that doesn’t spend money.

Sure, there are plenty of people in that market but you need to understand many markets are just not good fits for a mailing list.

Another mistake people make when building lists is concentrating on a market where their customers are open to making just one purchase if they buy from you. For example, one off items such as beds or major household appliances such as a home theater unit.

Yes, a sale in these circumstances would return you a nice commission but then what. Aside from an online marketing list, repeat consumer products such as health products are ideal markets to operate a list in. Vitamins and supplements are consumable products which need to be renewed on a regular basis.

Another tip from Portal Feeder 2.0 is avoid building an untargeted list. Without a specific interest, it’s hard to sell to a person who doesn’t have a specific interest in your product. However, it’s a different story if you concentrate on a tight niche where people have a strong interest and likely to want to know about your offer.

Forget about purchasing lists thinking you’ll get a head start. These are in the main, almost a waste of money as they will more than likely not be unique to you, unresponsive and more importantly, could land you in hot water if they were obtained without a proper opt-in system.

At Portal Feeder 2.0, these and many other deadly sins of list building will be made known to you which will significantly cut down your learning process.